ABOUT THE MEGATRENDS IN CHINA
INNOVATION WHY?
China will lead a lot of new project in order to match the new challenges dictated by the global market's new needs, for example: green energy and energy savings, sustainable products and new services…
CROSS FERTILIZATION,
To innovate is to do some thing different and the best way to do that is to cross fertilization. In the firm, it’s a vertical top-down and bottom-up exchange. Outside of the firm are the horizontal exchanges. For example if you want to develop a new cigarette lighter, you must handle the design of the body, and then proceed to gas and mechanics and color.
The best is to create a team with stakeholders who have the best knowledge of each technology and know-how...
GLOBALIZATION,
Also to be “global “you must understand the needs from different cultures and mentalities. With partners you can exchange and create a win-win business model on a global scale.
Happy stay in CHIN-ALLIA and Cheers!
Jean Marie Lépeule General Manager of CHIN-ALLIA



























